MutualMind Raises its IBM Marketplace Game for Real-time Social Intelligence and Visualizations


MutualMind is a social intelligence platform that provides real-time social analytics and full-fidelity visualizations collected, parsed, analyzed, displayed, and reported on from all major social channels, millions of blogs, news forums and review sites. We are an IBM business partner and because our platform runs entirely on the IBM Cloud, we are an IBM customer.

MutualMind is also an IBM approved vendor providing IBM-branded Engagement Centers for large, global conferences and analytics reporting and engagement for marketing automation and demand generation. For example, this year at SxSW, our co-branded IBM Engagement Center was the official social listening engine for the Jimmy Kimmel Live show broadcast from the Long Performing Arts Center in Austin, Texas.

JKL Austin @SxSW

Lastly, as an IBM Watson go-to-market partner, we are accessing the Watson Personality Insights API via IBM’s latest developer portal, IBM Bluemix. Bluemix enables us to integrate these new Watson services along with our own proprietary sentiment analytics and a new rules engine we developed for IBM called Adaptive Listening. The combination of all three delivers a smarter social listening platform for deeper insights with more automation and actionable social engagement than the traditional passive listening, sentiment analytics and reports.

miami dolphins screen shot

We view IBM as a marketplace. In addition to working directly with IBM as a vendor, customer and partner, MutualMind also works with many of IBM’s top Resellers in the world. Today we announced a partnership with Flagship Solutions Group, an IBM Beacon award-winner who is integrating Engagement Centers, along with multiple IBM offerings, for use in large, public stadiums by professional sports teams and other event production companies.

This is a great example of how IBM Cloud technology and our developer ecosystems are fostering innovation resulting in a solution between two IBM Business Partners, Flagship Solutions Group and MutualMind, that will allow for new revenue streams. IBM is creating marketplace collaboration to attract new sports fans and expand social analytics to help gain actionable insights.”
Sandy Carter, General Manager, Ecosystem Development and Social Business Evangelist, IBM.

This is just the beginning. We continue to disrupt the social analytics and visualization space. Let me know if you are interested in joining us.

More Powerful Analytics and Visualization Released


We have added more powerful ways to understand your data and to interactively dig up insights. First, we’ve added a content metadata lightbox. Click on the [i] button for any content item in Insights > Content and see metadata such as matched topic terms, post type, language, hashtags and @mentions. But there’s more.


Click on any of these terms and Content page will reload with that search term or filter – for instance, clicking on language will show you results filtered for that language.

And that leads to the second, related set of Content enhancement: more powerful search for authors, topics and filtering results by language. Here are some examples that show you the format of three new search operators:

  • author: “@jetblue” — shows you posts by jetblue twitter handle
  • author: “brian lee” — shows you posts by author name “brian lee”, recommended for publishers other than Twitter
  • lang: “es” — posts identified as Spanish language
  • topic:”system outage leaves” — posts matching broad search on topic cloud term ‘system outage leaves’

You can use AND, OR, NOT to further tighten your search, for example:

  • author: “@jetblue” AND topic:”system outage leaves” NOT lang: “es”
  • author:”Patricia” OR author:”@jetblue”

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To top it off, we’ve also enhanced two of the most popular Command Center widgets. The Topic Cloud widget now omes with a slider that allows you to dynamically adjust the number of terms you want to display on the topic cloud.

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The heat map widget has been enhanced with additional filters for Klout and followers count – check it out below.


We hope that you enjoy these enhancements and we look forward to your feedback.

IBM + MutualMind Power Social Analytics and Visualizations at SxSW 2015


SxSW Interactive 2015 was punctuated with IBM Engagement Centers at multiple locations throughout Austin, Texas including the Long Performing Arts Center for the nightly filming of the Jimmy Kimmel Live show. In addition, Engagement Center displays were set up at the SxSW Expo and several other conference venues including the Hilton, Radisson and W Hotels.


As a side trip, one of the major SxSW Music sponsors reached out and asked for the IBM Engagement Center at their Austin City Limits Music venue. A dozen large display screens were set up for this sponsor at Austin’s famed Moody Theater.

Engagement Centers are used by IBM to help promote social interaction and virtual engagement for live events and conferences. And, customers such as American Airlines and Cinemark use Engagement Centers as a kind of ‘social radar’ to highlight fast-moving customer service or marketing trends for faster response times. The IBM Engagement Center displays real-time, high-definition content and aggregate analytics from all major social channels, millions of blogs and news sites. The entire platform runs on IBM Softlayer and includes an integrated web-based social dashboard for campaign activation, analytics reporting, team collaboration and workflow management.


As MutualMind is an approved IBM vendor, an IBM Softlayer customer and an IBM business partner, I was invited to speak this year at a SxSW panel describing how early-stage tech companies can find success by partnering in the IBM Market Place. The MutualMind team was truly honored and grateful for the opportunity to participate in IBM’s sponsorship at SxSW 2015.


IBM Engagement Center-IBM InterConnect 2015: Bigger, Bolder, On-stage and More Mobile than Ever


Screen Shot 2015-03-02 at 9.42.26 AMThe IBM Engagement Center, powered by MutualMind and running entirely on IBM Cloud services injected itself onto the InterConnect 2015 conference mainstream with three high-definition, multi-screen display walls at the largest-ever IBM conference last week in Las Vegas. MutualMind is both an approved vendor for IBM and also an ISV go-to-market business partner with IBM.

The first thing attendees noticed upon arriving to the event at the Mandalay Bay Hotel, was a 21 screen display wall prominently and strategically located directly outside the Conference Social Lounge. The impressive wall provided passers-by with instant views of real-time social mentions, analytics and live video feeds coming from many of the conference presentation venues. A three-dimensional, perspective motion widgetized visualization offered up moderated content showing some of the conference’s best featured Tweets.

The social lounge proved to be the high-traffic meeting place for VIP Bloggers and attendees as expected for those looking for a quick place to meet up with customers, partners and business colleagues. And the IBM Engagement Center was there to help move the social themes along while accurately tracking top influencers and topics each day.

By far, the largest and most impactful display wall was the giant 27 screen Engagement Center at the entrance to the IBM InterConnect Expo. In addition to live social, the IBM Cloud Experience display was supported with a live feed from several conference keynote presentations. Also featuring IBM’s renowned Cloud Services offering, attendees could create their own interactive, Urban Art masterpieces directly from the expo floor. And the works would appear instantly, virtually and via interactive Engagement Center visualization feeds for everyone to enjoy.


IBM’s Social Business Marketing team also had an impressive Engagement Center wall with back-to-back visualization displays on the expo floor showcasing its social campaign theme with Twitter.

Most impactful however, was the on-stage appearances of the IBM Engagement Center during multiple General Sessions including the OGS on Monday morning in the arena theater at the MGM Grand Hotel.

Interconnect engagement center onstage

The lighting show featuring the center-stage, multi-purpose Engagement Center prior to the meeting was nothing short of breathtaking. At various points during the opening segment, the large Engagement Center wall appeared to explode in a sea of multi-colored lighting effects.

Live visualized data and social content danced across the Engagement Center display rocking the audience to the fact that IBM’s transformation for social has not just arrived, but exploded on the big stage. Cudo’s to the Conference Production team for pulling off, not one but three separate General Session experiences for the 21,000+ attendees during the event.



Taking real-time social analytics and visualizations to a whole new level, IBM also unveiled the new IBM Mobile Engagement Center.

Optimized for an improved mobile experience, conference attendees were able to quickly glance at moderated featured mentions and social analytics trends and reply to posted content from their own IOS and Android devices. But, indeed, far more than just a ‘pretty-face’, the IBM Engagement Center supports a fully interactive workbench dashboard with customized analytics reporting and workflow collaboration to enable IBM’s social teams and marketers to ‘listen smarter’ both before and during the event. Deep social analytics, insights and reporting help IBM conference staff to stay on top of key conversations and social topic trends. Engagement Center’s Adaptive Listening-custom developed by MutulMind for IBM-enables users to easily create custom listening rules to ensure top conversations are highlighted and tracked for action.


MutualMind was honored, during InterConnect 2015, to be selected by IBM to serve on the company’s new ISV Partner Advisory Council. During the Council meeting MutualMind was given the opportunity first hand to meet with top IBM Cloud execs to discuss product strategy, go-to-market approaches and much more.

And lastly, Eric Swayne, VP Product and Marketing was featured on a live, #IBMInterConnect video with The Cube discussing MutualMind, the IBM Engagement Center and how Adaptive Listening and many other unique features combine to enable IBM to better serve customers and partners with social.

It has been an honor and a privilege for the MutualMind team to provide nearly three dozen IBM Engagement Centers at IBM global conferences and internal social marketing projects over the past two years. Working with IBM teams around the world and seeing how the company is literally transforming itself demonstrates the leadership IBM is taking with social and how it is impacting nearly every segment of the business.

InterConnect2015 was clearly the largest and best representation so far for the IBM Engagement Center. But, as one IBM Senior Vice President said to me while we were on the floor of the Opening General Session, ‘…get ready, because now we’re gonna take this to the next level’!!