CEO and CMO’s Guide to Social Media ROI

Despite all the buzz about impact of social media there is plenty of skepticism about the ROI of social media. Here is a white paper which takes a comprehensive look at the challenges involved in measuring ROI of social media, reviews the thought leadership on the topic and provides practical recommendations on how to achieve stronger ROI from your social initiatives.

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  • CMO

    Great post – writing responces and winning the customers’ trust are really important I believe! Social media is exactly the place to communicate, and listening to others is really important. Someone said that we have two ears and one mouth so that we can listen twice more than we talk. ROI is what CMOs have to concentrate at – not the number of followers or likes..
    Mike

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